About Us
Home Gyms, Reinvented.
We design, deliver, and install world-class home gyms for people who take their health seriously and don’t have time to waste on cheap, clunky equipment or cookie-cutter setups.
Forged Fitness Equipment was built on hustle, grit, and one clear mission: to help more people train with purpose from the comfort of home while using equipment they’re proud to own, and a setup that actually fits their space, goals, and lifestyle.
Unlike big box stores or drop-shippers, we’re with you from start to finish. We walk your space, design the perfect layout, install everything ourselves, and make sure you know exactly how to use it. No guesswork, no headaches.
And yes, you’ll still feel the personal touch of a small business that’s obsessed with your results, because we are. From a small garage to the largest weightlifting focused store in Michigan, we know that all of it came because of our amazing clients.
Our Story
Forged Fitness Equipment was born in a garage during the chaos of 2020. Not with a business plan, but with a mission: help people stay strong, even when the world felt weak.
What started as flipping a single Bowflex turned into a full-blown obsession. We outfitted garages, basements, barns, studios, you name it. But the more we delivered, the more we saw what was missing:
People didn’t just need access to equipment, they needed a full solution. A space designed around their goals, gear that actually fit their home, and someone they could trust to bring it all together.
So we pivoted. Today, Forged is a premium design-and-install service for people who take their health seriously and don’t have time to waste. We handle everything, from layout to install, and only utilize equipment that we’d be proud to use ourselves.
We’re still the same gritty, customer-first crew. But the bar is higher now, and so are the results.
Why We Do This
A Shift in Mindset
We used to focus on simply offering good gear. But when we started designing full gyms around each person’s space and goals, everything changed. The results were better, and so were the lives they impacted.
Our Mission
To design and deliver training spaces that change lives by helping people build real strength at home, for life. No distractions. No compromises.
Our Core Values
01
People over products
02
Craftsmanship over convenience
03
Excellence, every time
Why It Matters
We don’t just drop off equipment. We build lifelong training spaces.
That means:
Designing around your actual goals and space
Handling all logistics — from delivery to final install
Offering only gear we trust in our own homes
And we’re proud to say that when you invest in Forged, you’re also supporting American small businesses. We source from U.S.-based brands whenever possible, and every install is handled by our in-house crew — never a third-party contractor
