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Note! All pricing INCLUDES sales tax. All items are for local pickup only. Warehouse visits are by appointment only

About Us

Gym Equipment, Revolutionized

At Forged Fitness Equipment, getting you the best equipment for a fair price is not just a passion, it is an obsession. From the first time you find our brand to the first inquiry you send, the first piece of equipment you fall in love with, all the way through to the moment you pick it up, plus the many years after that you will use it for, we have one sole focus: providing you with an unparalleled experience.

It All Started with a Bowflex

During late 2020, with the world still in chaos from the lockdowns, founder Brendan Johnson, a recently graduated college athlete, needed some home gym equipment. After finding, fixing, and flipping a 20 year old Bowflex for 6x profit, it seemed there could be something to this resale market.

Shortly after that he had the opportunity to buy out a small crossfit gym and figured he would keep half, sell half, and then call it quits… well, that was the initial idea at least. After seeing the impact he was able to have on the community by providing affordable, secondhand equipment, the focus shifted from making a couple bucks to providing value to the neighborhood by offering everyone the opportunity to maintain their health through fitness.

More than Just Gym Equipment

A Shift in Mindset

Once the mindset shift occurred, the business came to be about more than just gym equipment. It was now a mission. A mission to provide the opportunity for all people, regardless of fitness experience or income level, to have gym equipment at home so they could work out regardless of the external circumstances.

Our Mission

Our mission is to provide every home in America with at least one piece of home gym equipment, starting right in our backyard of Southeastern, MI. Ripples turn into waves. Help us spread the mission of health and fitness for all Americans!

Our Core Values

We do this by adhering to our core values, which are:

01

Strong relationships are the foundation

02

Experience over everything

03

Excellence is the standard

How Do We Help the Community?

The beauty of what we do is two-fold. We help the community by: