Privacy Policy

1. Introduction

Welcome to Forged Fitness Equipment (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website (forgedfitnessequipment.com) and services.

2. Information We Collect

a) Personal Information:

• Name
• Email address
• Phone number
• Physical address
• Pickup scheduling preferences
• Payment information
• Purchase history

b) Website Usage Information:

• Browser type
• IP address
• Pages visited
• Device information
• Facebook Pixel data
• WordPress analytics data
• Cookies and similar technologies

3. How We Use Your Information

• Processing your orders
• Coordinating warehouse pickups
• Communicating about your purchase
• Sending pickup confirmations and reminders
• Improving our website and services
• Analytics and website performance optimization
• Ensuring continued customer success

4. Technical Data Collection

a) Facebook Pixel:

• Tracks website conversions
• Helps measure advertising effectiveness
• Enables targeted advertising capabilities

b) WordPress Tools:

• Essential cookies for website functionality
• Login session management
• User preference storage

c) WooPayments:

• Secure payment processing
• Transaction management

5. Information Sharing

• Payment processors to complete transactions
• Analytics providers
• Legal authorities when required by law

We do NOT sell your personal information to third parties.

6. Data Security

We implement appropriate security measures to protect your information. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain customer information indefinitely to:

• Maintain accurate business records
• Provide continued customer support
• Comply with legal obligations
• Analyze business performance

8. Your Rights

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Opt-out of marketing communications
• Manage cookie preferences

9. Marketing Communications

By making a purchase, you are automatically opted-in to receive communications from us. You can opt-out at any time through our website or unsubscribe links in our emails.

10. Business Operations

Our physical location:

• Address: 43000 W 9 Mile Rd #304, Novi, MI 48375
• Hours: Monday–Saturday: 10am–7pm | Sunday: 10am–4pm
• Phone: (248) 809-0552

11. Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect information from children under 13.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of any material changes by posting the new policy on our website.

13. Contact Us

For privacy-related inquiries, contact us through our contact page or call (248) 809-0552.

14. California Residents

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). Contact us for more information about these rights.