Our core values guide our work. Every project is built on the same principles.
Our Story
Forged Equipment began in a garage during the uncertainty of 2020. There was no business plan. Just a need to stay strong when routines disappeared and gyms shut down. What started with flipping a single Bowflex quickly turned into outfitting garages, basements, barns, and studios across the community.
As the volume grew, a pattern became impossible to ignore.
People weren’t struggling to find equipment. They were struggling to put everything together in a way that made sense.
They needed layouts that fit their space.
They needed equipment that matched how they trained.
They needed someone they could trust to handle the details.
That realization changed everything. Forged shifted from selling individual pieces to designing and installing complete home gyms.
Today, Forged is a premium design-and-install service for people who value their time, their health, and the quality of their environment. We handle layout planning, equipment sourcing, delivery, and installation, using only equipment we would confidently train on ourselves.
The team is still hands-on. Still customer-first.
The standards are higher, and the results reflect it.
Our Mission
At Forged, our mission is to help more people train with purpose from the comfort of home while using equipment they’re proud to own, and a setup that actually fits their space, goals, and lifestyle.
Core Values
Value Centric
We start by listening. Every recommendation is shaped by your goals, your space, and how you plan to train
Unshakable Character
Our word, our work, and our follow-through stay aligned from the first conversation to installation day and beyond.
Community Oriented
Health grows stronger through shared effort. We invest in our customers, our team, and the communities we serve.
Relentless Standards
Details are measured, checked, and installed with intention. Layouts, spacing, and equipment placement are matched down to one eighth of an inch.
Unyielding Discipline
Consistency drives quality. Preparation, execution, and follow-through are treated as non-negotiables on every project.
Let’s Build Your Custom Home Gym
Forged is a Michigan-based, family-run company with a weightlifting-focused showroom in Novi. We proudly serve Southeast Michigan and the surrounding areas, working closely with clients from initial planning through installation. If you’re ready to work with a team that values preparation, precision, and long-term results, we’re ready to help.
100’s of Happy Customers
10 months ago
Lynsey Jackson
I came into Forged Equipment not knowing exactly what I needed for my home gym, but Brendan was a lifesaver. He took the time to ask about my space, my budget, and what I wanted to accomplish, and then helped me put together the perfect setup. You could tell he genuinely cared about making sure I got the most for my money and didn’t try to upsell me on stuff I didn’t need. Super personable and really knew his stuff. I left with high-quality equipment that fits perfectly in my space. They also had supplements that I might try next time in the area! Great spot!
4 months ago
Medina Sareini
So glad I found these guys!! Quality and prices are amazing, great local business, Brendan and Lynsy are very knowledgeable and care so much about their brand and customers. Will definitely continue to work with them as I build my dream home gym!
10 months ago
Lynsey Jackson
I came into Forged Equipment not knowing exactly what I needed for my home gym, but Brendan was a lifesaver. He took the time to ask about my space, my budget, and what I wanted to accomplish, and then helped me put together the perfect setup. You could tell he genuinely cared about making sure I got the most for my money and didn’t try to upsell me on stuff I didn’t need. Super personable and really knew his stuff. I left with high-quality equipment that fits perfectly in my space. They also had supplements that I might try next time in the area! Great spot!
4 months ago
Medina Sareini
So glad I found these guys!! Quality and prices are amazing, great local business, Brendan and Lynsy are very knowledgeable and care so much about their brand and customers. Will definitely continue to work with them as I build my dream home gym!
3 months ago
Charters Family
Brendan at Forged was great to work with. He gets to know you and your exercise goals to help you find the best fit for you. He was very patient with me as it took me several weeks to plan out the gym. During that time he helped me with several questions I had. I’m very excited about the gym he helped me create. His products are excellent quality. I highly recommend anyone who is looking to set up a home gym (or add to their current gym) to meet with Brendan.
